marketing ideas for real estate agents

50 Cups of Coffee Could Change Your Real Estate Career

I recently came across this article called How 50 Cups of Coffee Can Change Your Life, and while it wasn’t specifically talking about real estate agents, you can see how this could really work in our industry.

The gist of the article is that when you force yourself to have conversations beyond your normal circle of friends, that when you meet with such a varied group of people, it can only have a positive impact on you as you move forward with your career and life.

At the very least, it will get you out of the house or office and out from hiding behind Facebook. When you are with real people, real relationships happen.

Coffee Talk

If you’re a new agent, why not have coffee with an experienced agent or two…get each to divulge his or her top, one secret to longevity in the industry. Or, if you’re a veteran agent, consider having coffee with a newbie to get re-invigorated and to rediscover your passion.

Experienced and new agents alike can have coffee with folks like:

  • Someone who has recently bought or sold a home with a different agent.  Find out how their experience went.  What expectations did they have and were they met? These could be the kinds of questions you might be too intimidated to ask your own clients.  What you find out will help you serve your clients better.
  • A representative from your company’s Mortgage Partner.
  • A representative from local builder. Are there any new subdivisions going up?
  • Colleagues from different industries.  For example, how are insurance agents promoting themselves? What are they doing to get clients that you could “borrow.”
  • Clients – clients you have already closed should be on your cycle to stay in touch with.

But remember, these are not sales calls.  These are an opportunity for you to get to know someone better and hear about their experiences.  If you keep the focus on them, the sales will come down the road – have faith!

50 cups of coffee sound too overwhelming to you?  Start with 10.  And if you don’t like coffee, don’t use that as an excuse. Starbucks has the most amazing Caramel Apple Cider this time of year. You gotta try it!




3 Responses to 50 Cups of Coffee Could Change Your Real Estate Career

  1. Jesus Garcia March 8, 2014 at 1:17 AM #

    Great article

    • Andrea March 10, 2014 at 12:34 PM #

      Thank you! I appreciate the feedback.

  2. Sheree March 27, 2014 at 10:10 AM #

    I like that idea! I just went out and got a part time job just to get out of the house “and out from hiding behind Facebook” I am hoping to meet people AND generate some marketing funds…

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